Former police reporter for Fort Worth Star-Telegram. Exposure to blood, guts, hookers, drug dealers and low-life defense attorneys proved excellent preparation for an ad career.

17 years of experience as a copywriter, creative director and producer for Mering & Associates and other semi-obscure agencies you've never heard of unless you live in Northern California.

Account experience: AirTouch Cellular (now Verizon), GeniSoy Products (protein bars and other soy stuff), Crystal Cream and Butter, La Bou restaurants, Marie Callender's, Tribune Broadcasting, California Tourism and about a zillion others.

Author of bad screenplay, unproduced sitcom pilot, etc.

Grew up listening to his parents and their friends making "party tapes" on the old Ampex reel-to-reel in the living room. They recorded fake news interviews, sketches and other nonsense with hilarious results. The craziness of Dean Chance Sr., Jeanette Chance and people like Alan Spiller and Don Schnepp remains an inspiration to this day.

Now in 3rd year of midlife-crisis freelance career.